Rize (stylized as RIZE) was formed in 1997, debuting in 2000 and currently signed with Warner Music Japan. Current members are: Jesse/V&G, Kenken/V&B,& N.K/Dr. Rize music style is a mix of nu metal, alternative rock, punk rock, hard rock and even some reggae flavor. 'ZERO' from CD album 'Experience' has been featured on Coca-Cola TVCM in Japan and Asian countries.